Let's Talk About Estee Lauder!

by - March 12, 2018

Good morning, dear pookies! Happy Monday and I hope you're listening to fantastic music and you're feeling good this morning. A couple of days ago we had International Women's Day and though I'm wishing I had made this post then, it's never too late to honor a woman whose ingenuity, positivity and business savvy changed the way we do our makeup and practice skincare. I'd love to present to you, Estee Lauder.



Estee Lauder was the daughter of Jewish immigrants, who came to New York City in 1898 and Estee was born in 1908. She was the second of eight kids (sounds familiar, I'm the third of nine). Her entire family had an entrepreneurial spirit: her dad owned a hardware store and though Estee helped out there, she was more interested in her uncle's work.

Her uncle made facial creams, perfumes and excitingly enough, rouge.

Estee grew up working on these nearly luxury items with her uncle, designing a product called Super Rich All-Purpose Cream (which sounds impressive) and she sold them to her friends. Everything changed when the owner of a salon she was going to asked her how she got her skin so perfect and smooth. And Estee began to do what she would do with her entire business empire in the future: she began to just hand out the products.

A huge facet of the Estee Lauder business model is the giving away of samples. It gives the customer the chance to actually like the product before coming up to the then novelty that was cosmetic counters and shouting, "Shut up and take my money!"

And it all started in a salon when Estee was just getting her hair done.



Estee threw herself into her work, finding new ways to catch women's attention; everything from those samples to taking up key real estate at department stores. She changed the way women used makeup - it wasn't so much of something only rich people would do, it was something every woman was able to do on a regular basis. And it started with skin care. Her products were all natural and hypoallergenic so every woman could use it and practice self-care skin care. She and her husband launched brands we know so well now such as Clinique, Origins, Lab Series and others. Now, The Estee Lauder Company owns several others: Bobbi Brown, Aveda, and Becca Cosmetics to name a few.

Estee believed in the inherent beauty of every woman - and her products helped the struggling women of the 1930s and 40s to believe in it too. During times of war and a broken economy in the United States, when women were taking the brunt of loneliness and changing times, Estee worked hard to make sure that the strong women around her had the chance to take time for themselves. Estee built a business empire by putting dedication, love and a passion for quality in everything she did.

So from Estee Lauder, let's take some ideas from her:

We can build each other up.

We can believe in the worth of our work.

We can love the way we are.

"The most beautiful face in the world? It's yours." 
- Estee Lauder

What are some of your favorite Estee Lauder products?  What are ways that you can transform the way you think about makeup and skincare to be more kind to yourself and others? Put it down there in the comments! I'd love to hear from you, beautiful.

Lots o' love,

Emily



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